25 is the upcoming third studio album by Adele, scheduled to be released on 20 November 2015. The lead single “Hello” was released on 23 October 2015. Prior to the album’s release, 25 was listed as one of the most anticipated albums of 2015. Billboard, Fuse, SMH and numerous others placed the album at number one on their list, with the latter stating “if Adele releases her third album in 2015, she could dominate the year.”
Prior to the album’s official announcement, music journalists and fans speculated that the album would be titled 25 continuing the age theme from Adele’s previous releases 19 and 21. On the eve of her 26th birthday in May 2014, Adele posted a message via her Twitter account which prompted media discussion about her next album.
Bye bye 25… See you again later in the year x pic.twitter.com/HEmY14El5s
— Adele (@Adele) May 4, 2014
This message was interpreted by outlets including the Billboard and Capital FM as meaning that her next album would be titled 25 and released later in the year
Adele, on the day before releasing ‘Hello’ tweeted how bloody excited she is –
I’m so bloody excited!! X https://t.co/P1LnD37wz1
— Adele (@Adele) October 22, 2015
Hello, is her first single after “Skyfall” in 2012 and marks her return to music after a three year hiatus.The accompanying music video was directed by Xavier Dolan and co-stars Adele and Tristan Wilds.
During the first 12 hours after the release of the song it quickly rose to the #1 spot on the iTunes Charts in 85 countries, including the larger markets like the UK and US. This combined with streaming on YouTube, Vevo and Spotify could possibly result in the song debuting at #1 on the Billboard Hot 100 and also on the UK Singles Chart
The “Hello” video broke the 24-Hour Vevo Record by achieving 23.2 million views within 24 hours